What is a push notification?

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push notification

The following piece will give you a basic understanding of push notifications. You will learn about the essence of the feature and how it can benefit your business. 

Before we dive into the functionality and benefits of push notifications, we should understand what they are created for first.  

Push notifications are short messages that appear on the device’s screen to convey updates from the apps that the users installed. 

The users of the app should give their permission in order to receive the notifications. Push notifications can operate on different mobile devices worldwide and at any time of the day once the users are online. 

 What are push notifications used for?

Push notification is an excellent feature for your business’s marketing strategy as they can help you reach a massive audience globally.

There are more than three billion people using smartphones worldwide. Smartphones and mobile apps are an essential part of our daily lives. Therefore, having a tool to reach your customers directly 24/7 is revolutionary.

Push notifications allow businesses to communicate with their customers directly. It is crucial to consider that your customers will usually be very busy and might not check out the latest updates, sales, advantageous offers, discounts, brand new services you provide.

 Indeed, push notifications will allow you to send short reminders to your clients about your services and spark their interest. You will have the opportunity to promote your business through engaging communication despite your clients’ location and time zone. By directly engaging with your customers with brief, informative notifications, you will save time. There will no longer be a need to integrate your customers through long, redundant emails or phone calls. 

How do push notifications work?

Each device has a different operating system, such as iOS, Android, Windows, to name a few. For each of them, there is a separate operating system push notification service (OSPNS) with different features. 

The app publisher will enable your app with OSPNS of your choice. The app’s operating system will give the publisher an application programming interface (API) for the app to communicate with the service. After adding a software development kit (SDK), the publisher will upload the application to app markets. 

The user will install and activate the application. OSPNS will record the Unique Identifiers (UI) for your app and device. IDs will be transferred back to your application, OSPNS, and the publisher of the app. All of the information throughout the activation and registration will be registered by the app publisher and the app publisher will be authorized to send notifications to app users through API. Accordingly, the publisher can choose or set a specific time and send push notifications to its customers. 

Opt-in and opt-out

When installing the app, the users will be offered to opt-in for push notifications. Opt-in is the process that will permit you to send messages to your customers. When suggesting to opt-in for push notifications, make sure to mention why it is essential and beneficial for your customers. It is also necessary to consider that different operating systems have distinct policies regarding opt-in permissions. While the iOS operating system will ask users for approval, the Android operating system will not. 

It is also essential to send the request for push notifications at the right moment. You can ask for opt-in permission right after installing the app, but it would be much more convenient to allow your customers to get to know your services first. This strategy will enable engagement with genuinely interested customers who will be curious to learn more through push notifications. 

If you send push notifications too frequently, your customers may often opt-out or even delete the app from the device. It is vital to have a specific strategy to attract and keep the engagement with your customers effectively. 

Personalization of push notifications

It is essential to demonstrate a personal approach and show how much you care about each customer. Providing individual customer service through personalized push notifications will benefit your business and help retain loyal customers. Direct and personalized communication will help you to improve customer experience significantly.

Sending the same push notification to all of your customers irrespective of their personal preferences may perform poorly and seem irrelevant to your customers. In the long run, your customers may even decide to delete the app. Therefore, your push notifications should consider the demographic peculiarities of different regions and act according to the needs of customers. 

It would be best to target specific, segmented groups to ensure that the message is conveyed and addressed precisely. 

There are several tools to get to know your users better and establish convenient communication

When the user installs the app and provides opt-in permission, you will have access to the user’s personal information. Use this data to get to know your users, their needs, and priorities better. Analyze the most common activities and behavioral characteristics of your customers to thoroughly understand their preferences. This analysis can play a substantial role in conversing your marketing strategy and achieving greater customer engagement. 

Take into consideration that your international customers are living in different time zones. Therefore, you would not want to send a push notification in the middle of the night and disturb your customers. Set a time for push notifications according to their local time. 

Stay interactive and express genuine interest in the needs of your customers. Creating an engaging environment will allow you to build reliable, loyal connections with your customers. Personal engagements will make your customers feel respected and valued.

The language of push notifications

  • Be cautious about the wording when sending a push notification. 
  • Be direct and avoid clutter in your message.  
  • Try to understand the linguistic peculiarities of the region you are targeting to have better interaction. 
  • Avoid using sophisticated vocabulary as many of your clients who are not native speakers may not understand your message. 
  • Ensure that your message is clear and understandable.  
  • Avoid the temptation of sending too many notifications about every offer or update. 

Benefits of Push Notifications

-Promoting your business through short notifications

Push notifications enable you to stay in touch with your customers and let them know about your special offers and the latest updates.

-Direct engagement with your customers

Due to personalized messages, you will build a dedicated, loyal connection with your clients.

-Targeted communication a specific group of customers

You will send notifications to specific groups who are most likely to be interested in your services based on their personal preferences. 

-Removing borders and time zone boundaries

Due to push notifications, you can set a specific time and date to reach your customers worldwide at a local time. 

-Improving customer service 

Push notifications will allow you to revise and converse your marketing strategies to become more effective and customer-oriented.

We live in a digital era and being aware of digital innovations and practicing them in our business can revolutionize our interaction with the world around us. In this context, push notifications will allow you to feel limitless in pushing your business forward and engaging with international customers worldwide.