Internet and mobile technologies are some of the best inventions that have happened to humans. For example, with the help of them, we can easily get meaningful information in several seconds. We can access the Internet not only on the personal computer but also on our mobile phones. Today, what used to be a communication device has become one of the most influential business tools. Most companies understand the importance of mobile technology in business and wisely use it. App development companies today need innovative ideas to stay relevant in the industry, and as the latest continues to grow, it becomes more difficult for companies to compete.
One of the ideas that can help app-building companies stay afloat is integrating social media into the mobile app development process. This will empower app developers to help them stay relevant in the industry. Moreover, it will lead to business growth.
What is social media integration?
The popularity of social media integration has skyrocketed over the past few years. Therefore, many companies want to integrate social media with their apps without fully understanding what such integration means and how it should contribute to their goals.
When you integrate social media into your app, people can easily share app content through their social media accounts, which will help grow your business. The goal of integration is to grab people’s attention and subsequently make them promote your business. In such a way, you turn them into regular users of your application.
There are many benefits why you need to integrate social media into your app. Here are the main ones:
Ease of Access
Since most people have a Facebook, Instagram, or Twitter account, an app that allows users to log in through social media platforms provides them with easy access to the app. Otherwise, users need to pass an annoying process of filling the number of fields. In most cases, they must register and then activate the account, and only after they can use the application. Thus, social media integration provides users with a convenient registration method and allows companies to expand their audience through social media platforms.
Social Sharing
Social media have long become an integral part of a modern person’s life, so many mobile applications integrate these services. The popular social media platforms are visited by millions of users daily. Therefore, integrating social media into your mobile apps gives you the opportunity to take advantage of this enhanced network. Companies can use this platform and advertise their app with its help. By integrating social media platforms into the app, developers enable social sharing. This includes seamlessly integrating social media directly into the app. For example, an app might have its Facebook, Instagram, or Twitter page feeds within the app, allowing users to learn about its updates and share them with their friends without even leaving the application. This provides convenience for the visitors and makes the app visible, which is very important in this competitive industry.
Increases app downloads
One of the most significant benefits of social media integration in your application is the opportunity to increase your app’s downloads. Today, people spend hours on different social media platforms. Sometimes they just scroll down their news feed without any purpose. If these social networks are professionally linked to your app, users will most probably see your app’s link there. If you can present interesting and engaging content, it will definitely push users to download the app, which in turn will lead to user retention and ultimately, higher member conversion rates.
Increased brand awareness
Making a great, relevant app with great features does not guarantee its success in the market. In addition, advertisement and app promotion is essential at the initial stage. And before passing to that stage, your app needs the right market and the right audience. So there is a need to integrate social media into your app development. This will help you build awareness of your app to reach the right audience. Due to this tool, you can tell millions of people worldwide about your app and increase its visibility. This will guarantee app brand awareness, and you will gain potential users that will become your app’s permanent clients. Therefore, the use of social media platforms in app development can help you not only simplify the registration process of users by making them satisfied but also gain some new users and increase brand awareness.
Customer satisfaction
Customer satisfaction is one of the critical factors of app success. In the app developing and testing processes, companies do everything to improve user satisfaction. Social media is a platform where you can interact with the other users of the application. Thus, you can advertise your app on social media using a variety of platforms. It is crucial to have a user-friendly application with a convenient interface adapted for all kinds of devices. App users will appreciate it if you can make your app more human. This leads to increased customer satisfaction with downloads and application usage. Many top app-building companies are using social media to meet customer needs.
CRM presence
Any successful mobile app should have its target audience. To do it, you need to know what your users want. Social media platforms offer you the opportunity to get your users’ important data, analyze their needs and social behavior. Therefore, this data can be used to conduct market research, define your target audiences, collect customer data, including their interests and demographics. All this helps your application to offer better and more customized solutions.
So, it’s not enough to create a great app. You also need to create high demand for your application to make it successful. There are many ways to increase its demand. And one of the most useful ones is to integrate such an application with social media. The factors listed above speak about the importance and necessity of social media integration. So, if you want to build a successful app, you definitely should integrate social media platforms into it.
