How to do app store optimization?

App store Optimization

Mobile applications are revolutionizing the digital world by storm. There are millions of apps on app stores. That’s why it is nearly impossible to generate downloads or engage users without proper marketing strategies. It is pretty challenging to stand out among competitors and get noticed in the oceans of apps. To ensure that your app ranks highly in the Google Play and iOS App Store you will need an App Store Optimization(ASO).  ASO will also make more potential users see your mobile app.

App Store Optimization is a practical technique that enhances the visibility of your app in app stores and encourages more people to download it. 

Whether you are looking to build an application or have already launched one, ASO is vital. It’s your key to stand out in the competitive market. ASO is an ongoing process and will require constant monitoring from your side.

Below find the step-by-step guide for optimizing your mobile application. 

Choose a clear title and subtitle

It all starts with the app’s name, which is the reason why you should choose it wisely. The name of your mobile app is the first thing that the users will see. Therefore, it should be innovative,concise, memorable, and appealing. The title and the subtitle of your mobile app should be relevant and provide valuable insights about your mobile app.

You can use specific keywords for the app’s name. Keywords will enhance the ranking of your app. Be careful, as the keywords need to be incorporated naturally and creatively. Take into consideration that different app platforms have different character limits for titles. For Google Play, the limit is up to 30 characters, while Google Play Store only offers space for 50 characters.

Choose the right keywords

Keywords are the words and catchphrases that users type to search for an app. App platforms have different policies regarding keywords. For example, Apple Store has space for up to 100 characters of keywords in the keyword field. Google Play does not have a specific keyword field. Instead, it arranges keywords in other content sections. For both app stores, make sure to use keywords wisely and conduct keyword research before creating your content.

Keyword research will allow you to find all available search engine queries related to your app. With keywords, you will provide answers to what users are searching for. You may start by identifying the main features and the category of your mobile app. Later, you will find out the terms and phrases to efficiently target them. You can also research and analyze the titles and content of other related mobile apps. This will help you find what keywords they are commonly using. App RadarGoogle Keyword Planner, and  Sensor Tower are some of the tools that will help you analyze and categorize keywords for your mobile app.


The visual representation of your mobile application should appeal to users and encourage them to download it. The icon of your mobile app can play a crucial role in the downloads of your app. Therefore, make sure that you spend sufficient resources and time to build one with an eye-catching design. Choose a creative, memorable, visually appealing icon that will make your mobile app stand out among competitor apps. 

The screenshots of your app are another significant component that help to showcase your app. Be creative, ensure that the screenshots are of high quality, and highlight your app’s advanced features and advantages. 

You can also choose to place short descriptive, engaging videos instead of screenshots. The preview video of your app must be concise and should give potential users a sense of in-app experience. 

App platforms are another primary thing you should consider. The Apple Store will allow you to post ten screenshots. On the contrary, in Google Play, you can post only eight.

Maximize the download rate 

High download rates will increase your visibility in app stores. If you follow the above mentioned suggestions, you will have a great chance of maximizing your download rate. Also, you can drive traffic to your mobile app download page by social media platforms or your website. You can also use paid advertisements to endorse your mobile app. 


Encourage people to write reviews about your mobile app. Reviews should be authentic and reflect the actual experiences of your app. You can use push notifications to remind and encourage your mobile app users to share their experiences with your app. Timing is essential. Make sure to ask for reviews only when users successfully complete a task or make a purchase. You can also use your social media platforms to remind people to give the app reviews.  Your app’s positive reviews and ratings will provide valuable insights for your potential users and will higher your ranking in the app market. 

As mentioned not once, ASO is a continuous process. You should be in charge and monitor the outcomes of all of the optimization techniques. Whether you have the results that you have anticipated or not, do not stop putting effort. Constantly monitor and analyze the overall progress of your mobile app rankings. Be flexible to make changes to your keywords, descriptions, and visual attributions if necessary. When applying changes, do it step by step to figure out what part was not functioning in particular. Remember that App Store Optimization takes time and will not have miraculous effects instantly. Be patient and work hard consistently for better results.